Authors
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Ioana Iancu
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Delia Cristina Balaban
Keywords:
agenda setting, written media, stem cells, ethics, bioethics, Romanian newspapers
Abstract
In the last decades, scientific developments are largely discussed and debated mainly at the media level. Based on the agenda setting model, the importance of a certain theme is given by the frequency of its appearances in mass-media. Within this context, this paper focuses on the issue of stem cells and its media coverage in Romania. Using content analysis of the most read national newspapers, the research aims to emphasize two relevant aspects: the stem cells issue is only partly visible in the written media and the debate between ethics and science is rather non-existent.
Author Biographies
Ioana Iancu
Assistant at the Department for Communication and PR, Faculty of Political, Administrative and Communication Sciences, Babeş- Bolyai University, Cluj-Napoca, Romania.
Delia Cristina Balaban
Associate Professor, Ph.D., at the Department for Communication and PR, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, Romania. She is author of Zum Phaenomen des Infotainment. Informationsvermittlung und öffentliche Meinungsbildung im rumänischen Fernsehen (2003), Perspective ale televiziunii în România (2003), Comunicare publicitară (2005), Informationsvermittlung und öffentliche Meinungsbildung im rumänischen Fernsehen (2006), Comunicare mediatică (2009); and co- author or co-editor of Strategie şi creativitate publicitară (2007), Aspekte der Medien- und Werbekommunikation (2008), Tendințe în relaţii publice şi publicitate. Planificare strategică şi instrumente (2008), Medien, PR und Werbung in Rumänien (2008), Jurnalism și publicitate. De la idee la produsul media ( 2007), PR Trend. Teorie și practică în relații publice și publicitate (2007), PR Trend. Teorie și practică în relații publice și publicitate I (2005).
