Advertising. From Strategic Planning to Media Implementation

Authors

  • Raluca Galoş

Keywords:

advertising, strategic planning, media in advertising, symbolic interaction, intercultural communication, mythology and symbols in advertising, Delia Cristina Balaban

Abstract

Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).

Author Biography

Raluca Galoş

Doctoral School of the Technical University of Cluj-Napoca, Department of Engineering Sciences and Management, Technical University of Cluj-Napoca, Romania.

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Published

2026-08-31

Issue

Journal for the Study of Religions and Ideologies, vol. 9, no. 27, Winter 2010

Section

Reviews